Know Your Audience

We collect and analyze tons of data to measure and predict audience sentiment. Our expertise help political and commercial clients to create winning opportunities and solve challenging problems.

We turn raw data into actionable insights.

Surveys and
Polls

Understand what your audience thinks, feels, and believes, with innovative, accurate, and trusted survey research. Our team works quickly to get you the answers you need to make the right decisions, with research conducted in any mode and among hard to reach audiences.

Access to
Opinion Shapers

We interview influential figures, corporate leaders, politicians, senior government officials, and professionals.  Our approach prioritizes respondent confidentiality to ensure their cooperation, while providing the crucial insights needed to inform strategic decision-making.

Audience
Microtargeting

Understand the why — not just the what — of public opinion. Focus groups and in-depth conversations with your target audience get to the bottom of why people feel like they do — on any topic — giving you the clarity and confidence you need to make the next move.

Data Driven
Intelligence

We offer comprehensive sentiment monitoring services, ranging from detailed single reports to weekly updates. We cover diverse global and local topics, our analysts track online conversations and our research and insights are comprehensive and data-driven.

Smart research, survey and opinion polling solutions.

We provide a comprehensive range of both quantitative and qualitative research services. Smart research informs strategy & tactics. We bring you capabilities in audience research and customer engagement.

Market Research

Tana Research offers a comprehensive range of research methodologies including qualitative, quantitative, and secondary research. Studies are conducted among both consumers and an array of professionals at all levels and specialties.

Consumer Sentiment

We analyze consumer attitudes at every stage of their journey, helping to identify and overcome journey barriers. By sizing the population at each stage, we can offer targeted channel and messaging recommendations.

Message Optimization

We identify target audiences and sub-segments to uncover messaging opportunities. Our approach includes sizing the market to determine audience reach and developing key messaging that highlights your competitive advantages.

Audience Intelligence

We are trusted for reaching the most challenging audiences about the most difficult topics. Our expertise and proven track record make us a trusted partner for those seeking in-depth and insightful research.