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We help you see the big picture with the data and insights that matter

Founded by specialists in digital technology and polling, we are eliminating traditional industry boundaries that divide the research process from the tools needed to implement it. We enhance your messaging, identify your target audience, and enable you to monitor sentiment in real time.

Public Opinion Polls:

  • Measure public attitudes and opinions on various topics.
  • Assess approval ratings for political figures or policies.
  • Gauge public sentiment on social issues.

Market Research Surveys:

  • Evaluate consumer preferences and behaviors.
  • Test product concepts and advertising campaigns.
  • Conduct brand perception studies.

Employee Surveys:

  • Measure employee satisfaction and engagement.
  • Assess workplace culture and climate.
  • Evaluate organizational effectiveness and leadership.

Customer Satisfaction Surveys:

  • Gauge customer satisfaction and loyalty.
  • Identify areas for service improvement.
  • Measure net promoter scores (NPS).
  • Data Mining and Analysis: Extracting meaningful patterns and insights from large datasets to predict trends and behaviors with precision.
  • Segmentation Analysis: Dividing markets into distinct subgroups, enabling tailored marketing strategies that maximize engagement and returns.
  • Predictive Modeling: Leveraging historical data and machine learning algorithms to forecast future outcomes accurately, helping clients anticipate changes, mitigate risks, and make confident decisions.

  • Focus Groups: We gather in-depth insights through guided discussions with small groups, exploring attitudes, perceptions, and motivations.

  • In-Depth Interviews: Our one-on-one interviews provide detailed qualitative information, using open-ended questions to delve into complex issues.

  • Ethnographic Studies: We observe and analyze behavior in natural settings to understand cultural and social contexts.

  • Research Design and Methodology: We provide expert advice on research design and methodology, ensuring robust and reliable outcomes.

  • Strategic Insights: Our strategic insights support decision-making and planning, helping clients navigate complex challenges.

  • Policy Analysis: We evaluate the impact of public policies and programs, offering evidence-based recommendations for policy development.

  • Market Entry Strategy: We assist businesses in entering new markets by conducting feasibility studies and competitive analysis, ensuring a successful market entry.

Need help?

Tana Research gives you the opportunity to make data-driven strategy decisions based on the audiences that matter most to you.

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